A Premium Oil Following Olive Oil’s Playbook
Avocado oil has grown rapidly as a premium specialty oil, valued for its high smoke point, favorable fatty acid profile, and mild flavor. Unfortunately, its rise in popularity and price premium has also attracted the same kind of adulteration concerns long documented in the olive oil industry.
Extra Virgin vs Refined Avocado Oil
Similar to olive oil, avocado oil comes in extra virgin (less processed, retains more flavor and nutrients) and refined (more neutral, higher smoke point) grades. Genuine extra virgin avocado oil should meet specific quality parameters, not simply carry the label by marketing choice.
Documented Adulteration Patterns
Independent testing of avocado oil products has repeatedly found some labeled as “extra virgin” or “100% avocado oil” that were actually blended with cheaper oils or didn’t meet claimed quality standards. This is a well-established pattern in this category, not a rare exception.
Verification Steps Worth Taking
Requesting COA data covering free fatty acid content, peroxide value, and fatty acid profile (which can help identify blending with other oils) gives buyers a stronger basis for verifying authenticity than a label claim alone.
Sourcing Checklist
- Request full COA documentation, not just a grade label
- Ask about fatty acid profile testing, which can help detect blending with cheaper oils
- Consider independent lab verification for significant volume or first-time supplier relationships
- Be cautious of pricing significantly below typical genuine extra virgin avocado oil market rates
Contact our team for current avocado oil availability, documentation and bulk pricing.
